Independence is yours. New faces everywhere. Your excitement is growing. Your heart keeps pounding. Your future awaits...

Frosh Carnival brings together a captive audience of over 100,000 students during frosh week. Frosh Carnival is Ontario's largest University and College trial sampling tradeshow tour.

Each year, hundreds of thousands of U/C students across Ontario and Quebec celebrate frosh week. Events are held to unite students and expose them to campus life.

Students are receptive and look forward to your company's products and services. In fact, 94% of students found trial sampling offered during Frosh Carnival 2011 to be useful.

Typically a major carnival costs thousands of dollars. Our parent company Hart Entertainment owns the amusements and provides the equipment at zero cost to the school.

Each amusement is sponsored by a contributing brand, and a promotional tent is placed in close proximity to each activity. This allows for maximum traffic flow, visibility, and trial for your brand. This coveted space allows you to distribute your products and achieve awareness to thousands of targeted students.

Exclusive Space:

Access to captive target audience of approximately 100,000 students

Communicate with your target market in their own backyard

Use this perfect setting for one-to-one interaction

96% of students visited a promotional tent

Reach Your Student Demographic: 18-24

Associate your brand with the most exciting time in a young adults life

Place your product into the hands of students forming long term brand loyalties

Build Brand Awareness, stimulate trial, and build sales

91% of students said they would purchase sampled items in the future

Turnkey Execution

Join us on campus and use either our Frosh Ambassadors or your own brand ambassadors

Emotional Marketing

Benefit from the energetic atmosphere that students experience at the start of university. Aligning your brand with Frosh Carnival will ensure a powerful and positive association for years to come.

Brand Exclusivity

We only invite selected corporations on our tour. Category exclusivity is given to each participating brand.

Frosh Carnival Experience

94% of students had a great or incredible time at Frosh Carnival 2010.

Inclined to Purchase

91% of students said that they would be more inclined to purchase participating sponsors brands.

Did Free Samples Add to your Experience

96% of students said that receiving free samples and product information added to the excitement of Frosh Carnival.

* Data compiled from over 750 students at 16 campuses during Frosh Carnival 2011

Social networking &
web promotion

Photo contest from events held on Facebook attracting thousands of students

Frosh Carnival Facebook group will feature your company’s participation at each event

Photos of sponsors will be featured on our Facebook page which is viewed by thousands of students

Access to Frosh Carnival Facebook group database for further promotions

Hart Entertainment Inc. is an event marketing company specializing in providing amusement solutions for special events. We supply our unique platform of games for a variety of businesses that use our amusements for corporate picnics, holiday parties, teambuilding, marketing initiatives, and retail promotions. Hart also supplies games for elementary and high school fun days.

Our HartMG division specializes in experiential/trial sampling for universities throughout the year. We do activations for Canadian Tire, Tim Hortons Doughnuts, The Gap, Rogers and many more.