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Frosh Week is an all-encompassing, 7-day event that presents a captive market of students, all in one venue. They are receptive to try your product and become brand-loyal.

Each year, hundreds of thousands of university/college students across Canada celebrate Frosh Week. Events are held to unite students and expose them to campus life.

In 2010, Hart Entertainment Inc. will be launching a new sampling program for advertisers. Your potential audience is over 300,000 undergraduate students!

Hart Entertainment Inc. will be staging Frosh Carnivals at selected universities and colleges throughout Ontario. Fifteen schools have already committed to our program including University of Toronto, Queens, Western, Waterloo, Carleton, Ryerson, Guelph, McGill, Wilfrid Laurier, Mohawk College, Georgian College and Nipissing University.

Each school carnival will take place in an optimal location where students, spectators, and faculty will come together for fun filled excitement. Advertisers will be able to choose from a variety of the most popular interactive games to sponsor including: Rock Climbing Walls, Mechanical Bulls, Competitive Sport Games, and Midway Rides.

Each amusement will be sponsored by a contributing brand, and a promotional tent will be placed in front of each activity. This will allow for maximum traffic flow, visibility, and trial for your brand. This coveted space will allow you to distribute your products to thousands of targeted students.

Exclusive Space:

Access to captive target audience of approximately 300,000 students

Communicate with your target market in their own backyard

Use this perfect setting for sampling, one to one sales contact, and market research

Your brand logo will appear on all promotional materials including social networking outlets

Reach Your Student Demographic: 18-24

Associate your brand with the most exciting time in a young adult’s life

University and College students are making first time independent buying decisions

University and College students are especially receptive to trial

University and College students purchase an enormous range of goods

Brand loyalty can be primed at this young age

Benefit from the energetic atmosphere that students experience at the start of University or College. Aligning your company with Hart Entertainment’s Frosh Carnival will ensure a powerful and positive association with your brand and the students for many years to come.

Brand visibility at
Frosh Carnivals:

Brand exposure to 300,000 captive students – Ages 18-24

Premium space to reach students in their own backyard

Customized promotional tent set-up in high traffic areas

On-site signage next to giant amusements

Product sampling at
Frosh Carnivals

Place your product into the hands of students who are forming long term brand loyalties

Build brand awareness, stimulate trial, and build sales

Products can be distributed by students acting as brand representatives

Products can be distributed by company brand ambassadors

Brand ambassadors can educate students and create database for future promotions

Social networking &
web 2.0 promotion

Our website will prominently feature your company’s participation at each event

Our Facebook page, to be seen by thousands of students, will also feature your logo & website

Photos of students with sponsors will be featured on our Facebook page and website

Hart Entertainment Inc. is the leading amusement marketing rental company in Ontario. We specialize in providing amusements solutions for special events.

These solutions include preparing strategies’ and plans for: Team building events, retail promotions, company picnic parties, non profit organizations, schools (all levels) and corporate Christmas parties. $5,000,000 liability insurance included at each event.

Check out our website at www.hartentertainment.com